Brian Peterson

Technology and Operations Strategist


Brian has over 20 years of experience in digital technology and Healthcare. Previously, as SVP, Technology & Delivery for The CementBloc, he had responsibility for providing technical strategy, ideation, and the management of technical solution development for client initiatives including global HCP portals, CRM platforms, e-detailing platforms and mobile applications. He also had responsibility for the Delivery capability within the agency and spearheaded the creation of a project process flow, which was integral to the improving the project management structure.

Before joining The CementBloc, Brian was head of the technology group at Digitas Health in Philadelphia, where he was responsible for technical solutions in each of the company’s client engagements. He worked closely with capability leads to deliver technical solutions that fit client business needs, utilizing a diverse set of development languages and tools. In addition, he managed the technical directors, developers, and software quality assurance team. Earlier in his career, Brian oversaw the technology initiatives for a New York-based advertising agency, HNW. His work there included the development of their publisher and campaign manager applications and oversight of all technology aspects of the company’s strategic interactive engagements.

Prior to joining HNW, Brian was Senior Vice President, Global Business Solutions with Christie’s where he managed a global technology team and oversaw the company’s integrated business systems, including Siebel, JDE, and many custom-designed auction-specific applications.

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