Kriston Rucker

Brand strategist

Kriston Rucker is a brand strategist who was formerly the Director of Verbal Branding at FutureBrand and a founding partner of boutique branding agency St. Aubyn. He has 18 years of experience in brand and positioning strategy, creative direction, naming, content strategy and copywriting.

Kriston’s positioning, brand strategy and naming experience includes companies such as Merck, Johnson & Johnson, Bayer Healthcare, Unilver, Newell Rubbermaid, AOL, Philips, UPS, Texaco, Telefónica, Fidelity Investments and Nestlé Waters. Kriston has also written brand books and developed brand voice platforms for companies including Empire Blue Cross.

Kriston has a B.A. from Wesleyan University and an M.A. in Spanish Literature from Columbia University. Kriston also co-founded the US Air Guitar Championships and is a producer of the documentary “Air Guitar Nation.”

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