Multi-channel Strategist and Analyst
Todd Greenwood, PhD is a healthcare digital strategist who has a more than decade of experience driving and designing digital strategy for multichannel marketing solutions for patients and HCPs. Todd has partnered with brand teams at Merck, Eli Lilly, BMS, Novo Nordisk and other top tier pharmaceutical companies to deliver innovative technologies including next-generation digital content platforms and multichannel analytics solutions used by brands, the field, and senior executives. Todd’s experience spans the digital space from Opportunity Development to Program Design to Outcomes and Insights. At inVentiv Communications he lead a team of digital marketing analysts developing insights on health portals and websites. At MTI he worked with marketing analysts and statisticians to develop measurement approaches for closed-loop MCM programs to demonstrate ROI. He’s directed market research, needs assessment and delivered thought leadership for marketing approaches to executive leadership teams.
Todd has a PhD in Instructional Technology from Indiana University and a MPH in Health Behavior and Health Education from the University of Michigan. With an undergraduate degree in Industrial Design, he applies design thinking to marketing and communication challenges.