The Stem launches StemData – Cross-channel Continuous Improvement Solution
By gregg-fisher | February 24, 2018
The Stem announced today it has signed a partnership agreement with measurement software company, Listen First Media, to offer clients across the Health care sector a full service measurement solution, called StemData, that helps brands unlock the value of their cross-channel data.
"StemData will help Health brands turn their cross-channel data into a competitive advantage", said Gregg Fisher, Managing Partner of The Stem. The solution which combines strategy, data-driven insight and technology addresses the key issues facing marketers across the measurement lifecycle, including KPI definition, unified cross-channel reports, industry benchmarks, measurement process and optimization.
"Our vision is to become a continuous improvement solution for our client partners", Fisher added. "We want to help brands move beyond data to create action that allows them to improve marketing performance.
The StemData technology platform automates what is now a manual process for most companies. It automatically ingests data from over 40 distinct marketing channels including Web, social, display, email, and mobile channels to present a unified view of a brand's data.
Additionally, StemData is tracking thousands of brands across the Health category to give clients access to real time competitive data and benchmarks within their competitive or industry set.
Says Christian Anthony, CEO of Listen First Media, "StemData combines the power of technology with deep strategic and analytical talent to create a solution that is both efficient and effective".